Split Screen

I wanted to blog this UPS Logistics advert because of its use of the split screen throughout. It seems that this use of camera technique is growing ever popular within recent advertisements. Including the latest John Lewis advert of which I have previously blogged. I think the use of a split grabs the audience's attention more, as you have to look and identify with both sides of the screen. I'd like to explore this technique further and possibly use it within our film opening, as I feel it would be a relevant and modernized camera angle and feature